CSO Communications and Visibility Workshop

Communications for Development (2015)

“C4D is defined as a systematic, planned and evidence-based strategic process to promote positive and measurable individual behaviour and social change that is an integral part of development programmes, policy advocacy and humanitarian work... It privileges local contexts and relies on a mix of communication tools, channels and approaches.” (UNICEF, 2011). For more information download the document.

Developing Messages (2015)

A message is a brief, values-based statement aimed at a targeted audience that captures a positive concept and conveys the organisation’s fundamental values. For more information download the document.

Communications for Special Needs (2015)

Communication is part of daily life and cannot be considered separately from other activities. Having an effective communication system influences the success of our projects and our ability to positively influence the lives of the constituents with whom we work.
For more information download the document.

Communications 101 (2015)

- Who will tell your story? - Through whose eyes will the story be told? - What medium will you use –print, TV, radio? - Why this medium? - Will you use news format, feature or both?
For more information download the document.

Visual Communications (2015)

- No jargon - Explain the technical terms - Ensure at the end of the interview that the discussion has been understood - Offer a follow up period or after hours contact - You need to be patient - The message is the most important thing - When people don’t understand they don’t care
For more information download the document.

Working with the media (2015)

When you think with a global mind problems get smaller. For more information download the document.

Feature Writing (2015)

When you think with a global mind problems get smaller. For more information download the document.

Harnessing the power of social media (2014)

Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. For more information download the document.

Social Media – To do list guidelines (2014)

Clarify your main goals and your social media objectives. In the cluttered world of social media, the most important thing to remember is to stay focused on your advocacy objectives – what are the actions and outcomes you want to achieve? Don’t get caught up in pursuing every “shiny new tool” or participating in ways that don’t support your goals (directly or indirectly)
For more information download the document.

Social Media Graphs (2014)

"The most important point to remember is that your social activities, including your listening and engagement, should be tied directly to your business goals." - Heather MacLean For more information download the document.